Creation of the creative design concept of the exhibition stand according to the technical task, design, production, installation and dismantling of the exhibition stand, technical support during the exhibition. The exhibition stand is located on the street, the whole area is open, 4 units of the presented equipment are on it. There must be a Welcome zone, which is a semi-open room.
Ideology of the exhibition stand concept: original, modern and stylish design of the exhibition exposition in compliance with the corporate style of SCANIA and the terms of reference
Creation of the design concept of the exhibition stand, designing, manufacturing and building of the exclusive exhibition stand entirely outside, installation / dismantling of the exhibition stand, technical support of the exhibition during the event, furniture rental, floristic design of the exhibition stand.
The peculiarity of the project can be called a non-standard material of the wall covering, which was used for the construction of the stand. High-quality wood – a plank, a board of elite quality, processed from all sides including butt-ends and with edges of beveled or rounded type. The choice of this material in the decoration of the walls of the exhibition stand was due to several important factors: the impossibility of deformation from moisture and temperature difference, harmlessness and environmental friendliness, high fire resistance, resistance to any weather conditions, conditioned by the specifics of pre-treatment, the possibility of hiding unevenness under the planken, installation without compromising the integrity of the structure and a very expensive aesthetic finish with a natural wood pattern on the boards. Another important feature is a non-leaking roof with rainfall in the space between the frame of the walls and the walls. All natural stains on the walls from the rain should not be visible on the surface of the stand and affect the presentable appearance of the stand. Flexible plastic windows are provided to warm the semi-open zone for negotiations in case of cold weather and wind. The minimal budget is reached incommensurable with the highest requirements for execution, design and presentability of the stand.
The SCANIA exhibition stand is a building in the form of a cube. Wall covering according to the design of the exhibition stand with natural wood panels. Graphic design of the exhibition stand with posters and large logos. The layout of the exhibition stand includes 2 storage rooms and a storage room for catering and a semi-open area for negotiations. Next to each unit of equipment are the original information stands produced in the style of the design of the entire stand and flagship constructions are installed, the tubs for trees in the design style of the entire exhibition stand are provided.
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