Premiere at BATIMAT – “Integrated Solutions” 2017

From March 28 to March 31, in Crocus Expo IEC, distributors of construction and finishing materials, together with the best designers and architects, presented all the novelties and premier collections of the new season. Traditionally, new collections were specially prepared for presentation at BATIMAT RUSSIA 2017. Within the framework of the exhibition a new exposition was presented – “Complex solutions”, presenting creative works of designers. The company Globbal Events helped to build up and realize space for placing and presentation of ideas of designers and organizers of the exhibition.

For the first time at the construction and interior exhibition, in the new section “Integrated Solutions”, expositions of design solutions and finishing materials from leading Russian designers and architects were presented. The project participants were offered a theme – Hotel&Apartments and hotel categories – from luxury apartments to youth hostels, and possible options for hotel areas – lobby/reception, living room, office, bedroom, bathroom, winter garden.

International experience and trends show that interiors designed by famous designers for HoReCa increase the commercial attractiveness of the property. Such hotels and restaurants themselves become tourist attractions. An extraordinary, conceptual approach to the decor of various areas of the hotel creates its style and atmosphere.

A creative design signed by the author, whose name is usually an international brand, is always unique, exclusive and attracts the attention of both visitors and the media.

The exposition of the “Integrated Solutions” section presented: “Lobby in a design hotel” from Anna Erman, “Room for newlyweds” from Diana Balashova, toilet room “Owl’s Nest” and salon “Chronograph” from Elena Teplitskaya, room for young people “Transformer” “from Elena Shin, “Cabinet-Lounge” from Natalia Mikheeva, “Bedroom of a hedonist traveler” in a boutique hotel from Anna Muravina, bathroom concept for men from Ivan Kachalov and Igor Metelkin, bathroom “MIA ITALIA” from Dima Loginov, winter garden “French courtyard” from Irina Chun. The designed interiors are ironic, bold, bright… Everything was possible here, even the exterior in the interior.

The exhibition also presented new developments by designers for manufacturing companies and companies participating in the project with component materials and products. These collections were specially prepared for the premiere at the BATIMAT RUSSIA 2017 exhibition. As part of the “Integrated Solutions” exposition, the premiere of Dima Loginov’s collection for the Italian factory MIA ITALIA and a press conference took place, at which the designer spoke about the concept and the algorithm for the emergence of new collections.

Companies participating in the assembly of thematic stands of designers: DURAVIT, HANSGROHE, MIA ITALIA, CISAL, ART CERAM, HUBER, SKOL, MANDERS, ARTFN, WRS, GRANDEKOR, GRANITOGRES, LUCIDO, TARKETT, LAMINAMM RUS, SOHO FOREST, ALEF

ELECTRO”, LOFFILAB, FACTORY “8 STAR”, TRANSMEB.RU and many others.

Non-stop photo and video shooting, interviews and negotiations with exposition participants took place at the designers’ stands. Resonance in the media and a series of exclusive interviews with designers for TV channels are an indicator of the quality of the works presented. Leading interior publications noted the importance and necessity of developing the construction and interior exhibition BATIMAT RUSSIA in precisely this direction: “We were pleasantly surprised by the level of the exhibition presented and the number of participants – leading Russian designers” (ELLE decoration).