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Literature review on consumer behaviour towards online shopping
Literature review on consumer behaviour towards online shopping. Literature review: A comparative study on consumer behaviour towards online and offline shopping Bhavik A Nawa research scholar shri gpm degree college, mumbai, maharshtra mumbai, india The complete study was focused on the consumers Jun 1, 2022 · Online shopping is considered to have become an essential part of consumers' daily routines, so buying and selling products and or services via the Internet is referred to as online shopping Jul 1, 2023 · For instance: determinants of reader perceptions of online reviews (Cheng, & Ho, 2015); sales presentation quality and consumers’ initial perceptions on persuasion (Sparks, & Areni, 2002); online consumer reviews and consumer purchasing intention Park et al. Oct 8, 2018 · This study is undertaken to understand the behavior of online shoppers through a self-constructed questionnaire of 160 respondents from Dhaka city. Theoretical framework: The essay covers numerous consumer buying behaviour strands. This paper aims to reflect on different issues and perspectives of online marketing due to COVID-19. Suchi Singhal et. Feb 1, 2019 · A review of online and o ffline consumer buying behavior has been summar ized drawn from research papers and articles. Feb 20, 2023 · The present study is an attempt to analyse the consumer behaviour towards online shopping in district Kangra of Himachal Pradesh. Study of Consumer Buying Behaviour Towards Online Shopping in Selected Major Cities of India: Researcher: Khushboo Jain: Guide(s): Kapil Khattar Jitendra Rathore: Keywords: Economics and Business Management Social Sciences: University: Jagannath University, Jaipur: Completed Date: 2020: Abstract: The internet plays a vital role in today s era. More specifically, the purpose of this Jun 1, 2020 · H7. Ajzen (1994) in his study on perceptions towards online shopping reveals that perceptions toward online shopping and intention to shop online are not only affected by ease of use, usefulness, and enjoyment, but also by exogenous factors like consumer traits, situational factors, product characteristics, previous online shopping experiences, and Sep 16, 2022 · Specific objectives are: to assess the behavior pattern of consumers towards online platforms; to explore the impacts of the COVID-19 pandemic on buying behavior; and to study the effect of live streaming, celebrity endorsements, promotional tools, and online reviews on the online shopping behavior of consumers during the coronavirus pandemic Dec 14, 2022 · REVIEW OF LITERATURE. 6 days ago · Although many previous review articles explored a significant part of the shopping behaviour study (Essoo & Dibb, Citation 2010; Kaul, Citation 2016; Nguyen et al. Mar 15, 2023 · consumer behavior in detail by conducting a syste matic literature review (SLR) and provide a complete picture of the literature since its beginning to date. al The role of digital & social media marketing in consumer behavior Online & offline consumer buyer behavior 44 Shahzad Ahmad khan et. D. Online shopping has gained immense popularity worldwide, including in India. As there did Mar 5, 2020 · Sharma (2020) have studied "the consumer's attitude towards online shopping and its impact, especially the factors influencing the consumer's online shopping attitude and information about factors impacted Indian online shopping and marketing trends drastically. Handbook of consumer finance The researcher also recommends to them to do some deeper research about online shopping in order for them to know and learn more about this topic, since the researchers Senior High School Department 26 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES only cover about consumer‟s behavior towards online shopping. Consumer Buying Behaviour Towards Online and Offline Shopping: Pre, During and Post Covid 19 Pandemic INTRODUCTION The corona virus disease 2019, also known as COVID 19, is a new virus that is Jun 1, 2022 · The purpose of the study is to assess the impact of COVID-19 and to determine the elements that influence consumer buying behaviour towards online and offline shopping. regard contributing factors of online consumer behavior towards e-tailing of selected urban cities of Odisha is researchable through various literature reviews. Jul 1, 2023 · By synthesizing and evaluating existing research, the study aims to provide a deeper understanding of the complex dynamics that drive consumer behavior in the digital marketplace. , and Gokila in their study depicted that due to shift in the market dynamics during lockdown, the consumer buying behaviour changed and the study aims to assess change in the buying behaviour of consumer post COVID, consumer panic was the key factor that led to variations and instability in buying patterns all over the world due to internal movement restrictions across the Consumer buying behaviour towards online shopping: A literature review. ,As per the results total six factors came out from the study that restrains consumers to Journal of Marketing Management, 29-56. Management ABSTRACT This study attempts to analyze the characteristics of buying behaviour of online shoppers. International journal of information research and review, 3, 3385-3387. J. Sep 17, 2021 · The pandemic's impact on the UK's retail industry was devastating, but things are gradually improving again, and many of the longer-term shifts in consumer buying behaviour are still taking shape. (2016 Nov 19, 2023 · Factors influencing consumer satisfaction toward online shopping: A special reference to India context. , Citation 2021), no former systematic review attempted to understand the relationship between in-store and online Shopping Channel Choice 56 This literature review shows that attitude toward online shopping and in- tention to shop online are not only affected by perceived benefits and perceived risks, but also by exogenous factors like consumer traits, situations factors, product characteristics, previous online shopping experiences. International Journal of Information Research and Review,, 3385-3387. A Study of Consumer Behavior Towards Online Shopping in Kenya: Case of Nairobi County. To develop a framework for the May 18, 2023 · The coronavirus disease 2019 pandemic has impacted and changed consumer behavior because of a prolonged quarantine and lockdown. Apr 28, 2022 · This study conducts a systematic literature review to synthesize the extant literature primarily on “online shopping consumer behavior” and to gain insight into “What drives consumers toward online shopping”. al An empirical study of perceived factors affecting customer Mar 15, 2022 · Cruz-Cárdenas J, Zabelina E, Guadalupe-Lanas J, Palacio-Fierro A, Ramos-Galarza C (2021) COVID-19, consumer behavior, technology, and society: a literature review and bibliometric analysis Understanding factors that influence online shopping and managing consumer relationships is not a trivial task for firms, considering the many pertinent factors that influence behavior, including Feb 1, 2019 · This research paper attempts to analyze the consumer behavior towards online shopping, and the various factors influencing trend of online shopping. National culture moderates the effect of perceived usefulness on attitudes toward online shopping. Consumer behaviour can be defined as the decisions and actions taken by the consumers which influence their purchasing behaviour. The perceived usefulness of online stores has a positive effect on consumers' attitudes towards online shopping. Jan 16, 2023 · Consumer perceptions of online shopping environments: A gestalt approach. , & Kaushal, P. Article Google Scholar Bhandari, N. , Citation 2018; van den Berg et al. Buying impulse. Literature review We review the prior literature of online consumer shopping behavior and analyze the theories and the underpinning factors and variables. , (2007); how persuasive messages and internet users’ liking and sharing messages Consumer Buying Behaviour Towards Online Shopping – A Review of Literature Mrs. Consumer buy-ing behaviour in respect of online shopping was studied using different socio Sep 1, 2001 · Regarding the research entitled "Consumer Behavior: a Literature Review" (Pachauri, 2004), consumer buying behavior has become integral to strategic market planning. There is a constant dilemma in the market related to the question which online shopping determinants affect 41 Dipti jain et. . 03, Issue, 12, pp. Kibet, K. Determinants of online food purchasing: The impact of socio-demographic and situational factors. CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE SHOPPING: A LITERATURE REVIEW. Mainly in the retail industry online shopping has become popular, so that most of the big companies in the market depends both on the online and offline. Mar 10, 2021 · In order to identify the types of online consumer behavior, it was done a narrative literature review. 5 billion as far as internet user is concerned. CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING Tejeswini S, Subhadeepa Das ,Swathi N, Swati Jayakumar Abstract : The growth of technology and the internet has revolutionized the way consumers purchase products and services. (2013). Stephen Dr. 2. It is expected that by the end of 2040, the number rise to more than 1. So heyisabelleslays@gmail. The main objectives of this article | Find, read and cite all the research you Title: “Filipino Consumers’ Behavior towards Online Shopping “ Moira Isabelle N. A comparison of online and offline consumer behaviour: An empirical study on a cinema shopping context. ,A quantitative research method was adopted for this research in which a survey was conducted among the users of online shopping sites. Helgeson et al. 3385-3387, December, 2016 Rogers (2003) concluded that Online shopping features can experience while buying as compared to online shopping. International Journal of Procurement Management, 15(2), 236–256. Sep 25, 2022 · Mehta et al. Gopal, R. 9. Keywords: Consumer behavior, online shopping, offline shopping, E-commerce, brick-and-mortar stores Created Date: 4/22/2024 3:37:38 PM Jan 1, 2020 · The researchers performed a rigorous EXPLORING KEY FACTORS FOR CUSTOMER SATISFACTION IN ONLINE SHOPPING: A SYSTEMATIC LITERATURE REVIEW 164 analysis of those fifty-one factors under different Apr 25, 2018 · The goal of the research is to identify and explore most commonly purchasing products online also influencing factors on the online buying behavior of the MUST university students. Following were different statistical techniques utilized by the researches. Initially, Coronavirus's influence on consumer buying behaviour, towards brands and online tools was largely unknown. Dr. Online shopping. Chitra Sharma Research Scholar, Pacific University Udaipur. com Bachelor of Science in Accountancy 1st Semester December 06, 2019 Topic: This paper discusses what are the Filipino consumers’ attitude towards online shopping and seeks to understand the factors affecting the decisions of these consumers on why they chose to shop online. Discover the world's research 25+ million members The study on the “Consumer behaviour towards online shopping” which is to find out why consumers prefer online shopping over offline shopping. (2016). NAIROBI: UNIVERSITY OF NAIROBI SCHOOL. Feb 7, 2023 · More importantly, the review paper [19] has a broader scope focusing on online consumer shopping behavior indulging in all kinds of online purchasing like apparel, luxury goods, second-hand PDF | On Jan 1, 2019, Anurag Pandey and others published Consumer’s Online Shopping Behavior with Reference to The Flipkart | Find, read and cite all the research you need on ResearchGate Feb 14, 2022 · Literature Review:- 1. (1984) classified 32 years of consumer behavior literature from selected journals and proceedings. aware of the technology and those who have a positive behaviour towards online shopping and Y. This study aims to understand consumer behavior Oct 29, 2018 · Within this study, authors determined four factors that influenced the behavior of customers: technical factors (knowledge of IT technologies and IT skills), consumer-related factors (an attitude to online shopping, cultural types and more), price, product/service factors (the availability of product information on the website, product type). Data pertaining to e-WOM were crawled from smartphone product May 4, 2019 · The review shows that attitudes toward online shopping and intention to shop online are not only affected by ease of use, usefulness, and enjoyment, but also by exogenous factors like consumer It has been established that the consumer buying behaviour is the outcome of the needs and wants of the consumer and they purchase to satisfy these needs and wants. The ability to collect information, compare the available products or their costs, and make online purchases is now available to consumers thanks to digital platforms. Manish Khanna 1Research Scholar, 2Faculty MBA 1School of Commerce & Management, Career Point University Kota, Rajasthan, India Himachal Pradesh2 Technical University, Hamirpur, Himachal Pradesh, India ABSTRACT Oct 1, 2020 · PDF | On Oct 1, 2020, Rodrigo T M L R and others published CONSUMER ATTITUDES TOWARDS ONLINE SHOPPING -A LITERATURE REVIEW | Find, read and cite all the research you need on ResearchGate Jul 25, 2020 · Consumer behavior towards online shopping is a field of interest for both scholars and professionals because internet has greatly influenced the preferences and buying pattern of custo mers. Sep 21, 2020 · THE LITERATURE REVIEW OF THE CONSUMER BEHAVIOR DETERMINANTS AND THE ONLINE SHOPPING BEHAVIOR MODEL UNDER THE PROSPECTS OF B2C E -COMMERCE * the consumer behavior towards online shopping in B2C Mar 13, 2023 · Online marketing has gained huge popularity and importance all over the world. Jun 3, 2021 · This paper is in the stream of the literature on the Delone and McLean’s Information System success theory and on Oliver’s expectation disconfirmation theory in order to explain the influence of online shopping attributes on online consumers’ behaviour. A. A review of conceptual and Sep 14, 2016 · Together, these effects and influences on consumers’ perception toward online shopping provide a framework for understanding consumers’ intentions to shop on the Internet 3387 International Journal of Information Research and Review Vol. Although it sounds simple and clear, these needs can be various depending on the personal factors such as age, psychology and personality. 6 Chitra Sharma, “Consumer buying behaviour towards online shopping – A Review of literature”, Indian journal of applied research, Volume (5), Issue : 4, April 2015, ISSN - 2249-555X 7 Adil Bashir, (2010), “Consumer Behavior towards online shopping of electronics in Pakistan”, MBA The corporate revolution and growth can be best shown by the example of online shopping. Online consumer behavior: An exploratory study. Aug 30, 2022 · Datta (2022) [5] investigated the consumer buying behaviour towards online and offline shopping in west Tripura district and identified the factors affecting online shopping. H7a. Find, read and cite the latest insights on consumer behavior. Consumers' response to external stimulus either in form of marketing strategies or personal, economic and social attributes and their decision and buying behaviour is largely affected by this stimulus. G. Consumer Attitude Towards Online Shopping With Reference to Kakinada PATTERNS TOWARDS ONLINE SHOPPING - A LITERATURE REVIEW 1Rohit Verma, 2Dr. The survey reveals that consumers shop online to save time, and for available varieties of products and services. al 45 Dr. More business owners have switched from traditional to online channels during the last ten years. The study is focused more on Factors influencing of consumer behaviour towards online shopping . According to O'Cass and Fenech (2003), the immediate predecessor of e-commerce is TV infomercials. Hanus, G. For this study 300 respondents have been selected and information Dec 2, 2023 · Explore how online shopping habits are shaped by the digital age in this research paper. This kind of study has as its main characteristics: one specific investigative question to revise, that was: “What are the types of online consumer behavior?”, one thematic literature research, inclusion and exclusion criteria, a summary on the main results and conclusions and suggestions Jan 1, 2017 · Chitra Sharma, "Consumer buying behaviour towards online shopping -A Review of literature", Indian journal of applied research, Volume (5), Issue : 4, April 2015, ISSN -2249-555X Apr 26, 2016 · To examine the content of consumer behavior literature, trace its evolution, and identify the main streams of research over time, a content analysis was first performed on the articles focusing on consumer behavior. , & Cude, B. al Consumer behavior towards online shopping 42 Andrew T. This affected customer and business model The present study is an attempt to analyse the consumer behaviour towards online shopping in district REVIEW OF LITERATURE Guo Jun and Noor Ismawati Jaafar (2011) Literature Review The study of Online Buying Behavior has been one of the major research agendas in in their study conducted in India on “Antecedents of Online Shopping Behavior in India: An A comparative study on consumer behavior towards online and offline shopping in Bilaspur C. Within this study, authors determined four factors that influenced the behavior of customers: technical factors (knowledge of IT technologies and IT skills), consumer-related factors (an attitude to online shopping, cultural Jun 14, 2020 · Consumer satisfaction with online shopping is directly dependent on a number of factors. Meheta et. May 17, 2023 · Purpose: The objective of this study is to examine consumer buying behaviour & figure out what factors influence consumer buying behaviour in towards online and offline shopping before ,during and post Covid 19 outbreak. This study proposed a theoretical framework to explore and define the influencing factors of online consumer purchasing behavior (OCPB) based on electronic word-of-mouth (e-WOM) data mining and analysis. The study was 2015), 183 Lihtuanian consumers who purchase online were surveyed. This study examines consumer buying behaviour and factors. But, this study throughs the light Mar 4, 2021 · The purpose of the research was to find out the problems that consumers face during their shopping through online stores. al Yi Jin Lim et. As it is based on previous Feb 1, 2022 · PDF | The outbreak of COVID-19 has substantially altered trends and the research agenda in Consumer Behavior (CB). May 23, 2023 · Purpose: The objective of this study is to examine consumer buying behaviour & figure out what factors influence consumer buying behaviour in towards online and offline shopping before ,during and post Covid 19 outbreak.
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